Pet treats are no longer just rewards — they're becoming daily functional nutrition.

Pet treats are no longer just rewards — they're becoming daily functional nutrition. The pet treats market is projected to grow from $38.4B (2026) to $58.7B by 2031 (CAGR ~8.9%, MarketsandMarkets), with immune support the fastest-growing functional segment. Pet parents are looking for treats that deliver real benefits — immunity, gut health, v

Heavy training builds champions — but it also opens a window of immune vulnerability.

Heavy training builds champions — but it also opens a window of immune vulnerability. After intense sessions, athletes can experience a temporary dip in immunity. For sports nutrition brands, that's both a challenge and an opportunity: the ingredients you choose can help close that gap. The yeast beta-glucan market is projected to grow from ~$17

Shrimp Heat‑Stress Challenge: VC & Yeast Beta‑Glucan for Aquaculture Survival & Resilience

New research on kuruma shrimp is a wake-up call: just one day at 36°C cut seedling survival to ~50%. With water temperatures climbing, heat stress is no longer a seasonal footnote — it's a production risk that hits feed intake, growth and disease resistance all at once. In high-density systems, the margin for error shrinks even further. That's