Pet parents now read ingredient labels like their own supplement bottles — and immunity has moved to the top of the list

Big CPG moving into premium wellness (hello, P&G × Thorne) shows the same logic reaching the pet aisle: consumers want functional treats backed by science, not just clever marketing. That's where yeast beta-glucan (1,3/1,6) comes in. Extracted from yeast cell walls, it helps support innate immune responses in dogs and cats — and it fits c

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Preventative Pet Nutrition: Yeast 1,3/1,6‑Beta‑Glucan Drives Next‑Gen Functional Pet Food Innovation

Preventative nutrition is officially the engine of pet food innovation. Fi Europe's 2026 trends report points to preventative care, personalization and science-backed ingredients reshaping the category — with the global pet food market projected to reach $263.8B by 2036. Pet parents are now applying their own health standards to their pets: cl